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πŸ“Š Dashboard Overview

Your command center for SEO success. Let’s explore what everything means!

🎯 Dashboard Layout

Your dashboard is divided into several key sections:

1. Header Bar 🎨

  • 🏠 Copyrocket AI logo (click to return home)
  • πŸ” Property selector dropdown
  • πŸ”” Notifications bell
  • πŸ‘€ Profile menu

2. Welcome Section πŸ‘‹

  • Personalized greeting with your name
  • Current date and time
  • Quick status summary

3. Key Metrics Cards πŸ“Š

Four essential metrics at a glance:
  • πŸ‘οΈ Impressions - How many times your site appeared in search
  • πŸ–±οΈ Clicks - How many people clicked your site
  • πŸ“ˆ CTR (Click-Through Rate) - Percentage of impressions that became clicks
  • 🎯 Average Position - Your average ranking position

4. Feature Cards πŸš€

Quick access to main features:
  • πŸ€– AI Chat
  • πŸ” GSC Audit
  • πŸ’‘ Content Gap
  • βœ… Checklist
  • πŸ‘€ Profile Settings
  • πŸ’Ž Subscription

5. Recent Activity πŸ“

  • Recent AI chat sessions
  • Latest audit reports
  • Completed tasks
  • Recent analyses

πŸ“ˆ Understanding Your Metrics

Impressions πŸ‘οΈ

What it means: Number of times your pages appeared in Google search results. Why it matters: Shows your visibility in search. What’s good:
  • βœ… Growing impressions = more visibility
  • βœ… High impressions on target keywords
  • ⚠️ High impressions but low clicks = optimization opportunity

Clicks πŸ–±οΈ

What it means: How many people actually clicked through to your site. Why it matters: Direct measure of traffic from Google. What’s good:
  • βœ… Steady growth month-over-month
  • βœ… Clicks increasing faster than impressions
  • ⚠️ Declining clicks = investigate immediately

CTR (Click-Through Rate) πŸ“Š

What it means: Clicks Γ· Impressions Γ— 100 Why it matters: Shows how compelling your search listings are. Benchmarks:
  • πŸ† Excellent: 5%+ for informational, 10%+ for branded
  • βœ… Good: 2-5%
  • ⚠️ Needs Work: Under 2%
How to improve:
  • ✍️ Write better title tags
  • πŸ“ Optimize meta descriptions
  • ⭐ Add schema markup for rich snippets
  • 🎯 Ensure content matches search intent

Average Position 🎯

What it means: Your average ranking position across all keywords. Why it matters: Indicates overall SEO health. Position Guide:
  • πŸ₯‡ Position 1-3: Featured/top results - excellent!
  • βœ… Position 4-10: First page - good, aim higher
  • ⚠️ Position 11-20: Page 2 - optimization needed
  • ❌ Position 20+: Low visibility - major work needed

🎨 Color-Coded Indicators

Traffic Lights 🚦

  • 🟒 Green: Performance improving or healthy
  • 🟑 Yellow: Attention needed, trends declining
  • πŸ”΄ Red: Critical issues, immediate action required
  • βšͺ Gray: Not enough data yet

Trend Arrows

  • ↗️ Up Arrow: Metric increasing (good for clicks, impressions)
  • β†˜οΈ Down Arrow: Metric decreasing
  • β†’ Flat Arrow: No significant change
  • % Percentage: Shows magnitude of change

🎯 Property Selector

Switching Properties

  1. Click the property dropdown in the header
  2. Select the website you want to analyze
  3. Dashboard updates instantly with that property’s data

Property Info Shows:

  • 🌐 Website URL
  • βœ… Connection status
  • πŸ“… Last data sync
  • πŸ“Š Data range available

πŸ“… Date Range Selector

Control which time period to analyze:

Preset Ranges:

  • Last 7 Days - Weekly performance
  • Last 28 Days - Monthly view (default)
  • Last 3 Months - Quarterly trends
  • Last 12 Months - Annual performance
  • Custom Range - Pick specific dates

Best Practices:

  • πŸ“Š Use 28 days for standard reports
  • πŸ“ˆ Use 3 months to spot trends
  • πŸ”„ Compare same period year-over-year

πŸš€ Quick Actions

From Dashboard You Can:

  1. Start New AI Chat πŸ’¬
    • Click β€œAI Chat” card
    • Ask questions about your SEO data
    • Get instant AI-powered insights
  2. Run GSC Audit πŸ”
    • Click β€œGSC Audit” card
    • Get comprehensive SEO report
    • Identify quick wins
  3. View Content Gaps πŸ’‘
    • Click β€œContent Gap” card
    • Discover content opportunities
    • Plan your content strategy
  4. Check Tasks βœ…
    • Click β€œTasks” in sidebar
    • See pending SEO actions
    • Mark tasks complete
  5. Manage Subscription πŸ’Ž
    • Click profile menu
    • View current plan
    • Upgrade for more features

🎨 Customizing Your Dashboard

Theme Selection

Switch between light and dark mode:
  1. Click the theme toggle icon (πŸŒ™/β˜€οΈ)
  2. In sidebar footer
  3. Changes apply instantly
Toggle sidebar for more screen space:
  1. Click the collapse icon (☰)
  2. Sidebar shows icons only
  3. Hover for full labels

πŸ“± Mobile Dashboard

Dashboard is fully responsive:
  • πŸ“± Metrics stack vertically
  • 🎨 Simplified layout
  • ☰ Collapsible menu
  • πŸ‘† Touch-friendly buttons

πŸ’‘ Pro Tips

✨ Tip #1: Check Daily

Make it a habit to check your dashboard every morning. Just like checking email! Don’t obsess over daily fluctuations. Focus on weekly and monthly trends.

✨ Tip #3: Set a Baseline

Take a screenshot of your dashboard today. Compare monthly to see progress.

✨ Tip #4: Free Dashboard Walkthrough

First-time free users see an interactive walkthrough. Don’t skip it!

✨ Tip #5: Bookmark Key Views

Bookmark your dashboard with specific property and date range selected.

✨ Tip #6: Compare Periods

Use the comparison feature to see growth vs. previous period.

🎯 What to Do If…

❓ β€œMy Dashboard is Empty”

Likely causes:
  • Property just connected (wait 5-10 minutes)
  • No GSC data for selected date range
  • Property not collecting data yet
Solutions:
  • βœ… Wait a few minutes and refresh
  • βœ… Try a longer date range (last 3 months)
  • βœ… Check GSC directly to verify data exists

❓ β€œMetrics Look Wrong”

Check these:
  • βœ… Correct property selected?
  • βœ… Right date range?
  • βœ… Data synced recently? (check sync timestamp)
  • βœ… Compare with Google Search Console directly

❓ β€œNumbers Different from GSC”

This is normal because:
  • ⏰ GSC data has 2-3 day delay
  • πŸ“Š We may filter certain queries/pages
  • πŸ”„ Sync timing differences
  • Usually within 5% variance is normal

πŸš€ Next Steps

Now that you understand your dashboard:
  1. Take Your First Steps β†’
  2. Run your first AI chat session
  3. Generate your first SEO report

πŸ’¬ Questions?